Since 2011, Mattel has been in contact with various retail chains to arrange for store-exclusive dolls. The first three such stores were Target, Toys"R"Us, and Walmart, who have been receiving an increasing amount of exclusive dolls each year since. In 2012, Costco, JCPenney, Kmart, and Kohl's joined the group, but their exclusive doll-density is limited to one per year. Justice joined the latter group in 2013.
Primary stores
| Target | Toys"R"Us | Walmart |
|---|---|---|
| Gloom Beach 5-pack | Go Monster High Team!!! 3-pack | Dawn of the Dance 3-pack |
| 'Campus Stroll' werewolf 2-pack | 'Campus Stroll' werecat 2-pack | Sweet 1600 C.A. Cupid |
| Skull Shores 5-pack | I Heart Fashion (2 dolls) | Dot Dead Gorgeous 3-pack |
| Scarily Ever After (3 dolls) | Powder Room & Scooter (2 dolls) | Ghouls Rule Abbey Bominable |
| Classroom re-releases (3 dolls) | ||
| Power Ghouls (2 dolls) | Go Monster High Team!!! 3-pack | Scaris: City of Frights Catrine DeMew |
| Dance Class 5-pack | Scaris: City of Frights 2-pack | Ghoul's Night Out 4-pack |
| Power Ghouls (2 dolls) | 'Signature' Headless Headmistress Bloodgood | Die-ner (2 dolls) |
| I Heart Fashion (2 dolls) | 13 Wishes - Haunt the Casbah Abbey Bominable | |
| Sweet 1600 re-releases (3 dolls) | ||
| Sweet Screams (2 dolls) | Picnic Casket for 2 (2 dolls) | Frights, Camera, Action! - Hauntlywood Operetta |
| We Are Monster High 5-pack | I Heart Fashion (3 dolls) | Freaky Fusion - Save Frankie (3 dolls) |
| Manster 2-pack | A Pack of Trouble 4-pack | |
| Scarisian Vacation 2-pack |
Secondary stores
| Costco | JCPenney | Justice | Kmart | Kohl's |
|---|---|---|---|---|
| Coffin Bean (2 dolls) | Roadster (1 doll) | Skultimate Roller Maze 2-pack | 'Killer Style II' | |
| Skultimate Set | 'Make a Splash' wave 2 (3 dolls) | Music Festival 2-pack | Jewelry Box Coffin (1 doll) | |
| 'Make a Splash' wave 3 (3 dolls) | Ghoul Chat 2-pack |
Notes
- Though not a store-exclusive as the ones above, the Create-A-Monster torso pack was only available through Mattel Shop.