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Store-exclusive dolls

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Playset - Roadster JCPenney stockphoto

Since 2011, Mattel has been in contact with various retail chains to arrange for store-exclusive dolls. The first three such stores were Target, Toys"R"Us, and Walmart, who have been receiving an increasing amount of exclusive dolls each year since. In 2012, Costco, JCPenney, Kmart, and Kohl's joined the group, but their exclusive doll-density is limited to one per year. Justice joined the latter group in 2013.

Primary stores

Target Toys"R"Us Walmart
Gloom Beach 5-pack Go Monster High Team!!! 3-pack Dawn of the Dance 3-pack
'Campus Stroll' werewolf 2-pack 'Campus Stroll' werecat 2-pack Sweet 1600 C.A. Cupid
Skull Shores 5-pack I Heart Fashion (2 dolls) Dot Dead Gorgeous 3-pack
Scarily Ever After (3 dolls) Powder Room & Scooter (2 dolls) Ghouls Rule Abbey Bominable
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Classroom re-releases (3 dolls)
Power Ghouls (2 dolls) Go Monster High Team!!! 3-pack Scaris: City of Frights Catrine DeMew
Dance Class 5-pack Scaris: City of Frights 2-pack Ghoul's Night Out 4-pack
Power Ghouls (2 dolls) 'Signature' Headless Headmistress Bloodgood Die-ner (2 dolls)
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I Heart Fashion (2 dolls) 13 Wishes - Haunt the Casbah Abbey Bominable
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Sweet 1600 re-releases (3 dolls)
Sweet Screams (2 dolls) Picnic Casket for 2 (2 dolls) Frights, Camera, Action! - Hauntlywood Operetta
We Are Monster High 5-pack I Heart Fashion (3 dolls) Freaky Fusion - Save Frankie (3 dolls)
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Manster 2-pack A Pack of Trouble 4-pack
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Scarisian Vacation 2-pack
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Secondary stores

Costco JCPenney Justice Kmart Kohl's
Coffin Bean (2 dolls) Roadster (1 doll)
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Skultimate Roller Maze 2-pack 'Killer Style II'
Skultimate Set
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'Make a Splash' wave 2 (3 dolls) Music Festival 2-pack Jewelry Box Coffin (1 doll)
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'Make a Splash' wave 3 (3 dolls) Ghoul Chat 2-pack
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Notes

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