Press coverage archive

The press coverage archive page is a hub for users to find articles, interviews, and news about Monster High.

Mattel[]

May 13, 2010 - Mattel 2010 Analyst Meeting - First Mattel Analyst Meeting that mentions Monster High.
Monster High press release - The Monster High press release text.
November 5, 2010 - Behind the Design of Monster High - Garrett Sander explains Monster High.
Early 2011 - Franchise interview - Multi-interview about the development and plans for Monster High.
May 17, 2011 - Monster High and Kind Campaign Partnership - Announcement of the partnership between the Kind Campaign and Monster High.
September 28, 2011 - The Daily Kind - Announcement of the partnership between the Kind Campaign and Monster High.
May 13, 2012 - Monster High - WeStopHate - Announcement of the partnership between WeStopHate and Monster High.
November 13, 2012 - Mattel Analyst Meeting - Monster High is going strong. First Mattel Analyst Meeting that mentions Ever After High.
April 15, 2013 - Monster High - LemonAID Warriors - Announcement of the partnership between LemonAID Warriors and Monster High.
April 15, 2013 - LemonAID Warriors & Kind Campaign - Monster High-arranged interview by LemonAID Warriors of the Kind Campaign.
April 15, 2013 - LemonAID Warriors & WeStopHate - Monster High-arranged interview by LemonAID Warriors of WeStopHate.

March 18, 2010 - Publishers Weekly - Announcement of the Monster High book series.
May 31, 2010 - LA Business Journal - In-house design, speculation about future, investments, trends
June 3, 2010 - The Wall Street Journal - Early speculation about the brand, difficulties and strategies
August 13, 2010 - Los Angeles Times - disucussing of can girls get on board with dolls.
August 19, 2010 - Seattle Times - origin of the brand, quotes by Tim Kilpin, expert analysis and speculation
October 15, 2010 - BusinessWeek - CEO Bob Eckert on investors call discussing sales
October 15, 2010 - Southern California Public Radio - Mattel income increased by doll sales
November 23, 2010 - USA Today - career of CEO Bob Eckert, discussion of consumer mindset and company evolution
December 6, 2010 - AdAge - discussion of franchise, financial strategy

January 6, 2011 - TradingMarkets.com - Announcement of Sakar and Mattel partnering up.
January 19, 2011 - The Wall Street Journal - preview of new toys for 2011, Toy Story 3, Hot Wheels, Barbie, quarterly earnings
February 2, 2011 - BusinessWeek - Fourth quarter earnings report
February 2, 2011 - Canadian Press - High sales records, mention of musical
February 8, 2011 - Vator.tv - announcement of Stardoll collaboration
March 31, 2011 - ABC News - discussing CEO compensation
April 1, 2011 - OC Register - Book author Lisi Harrison discussing how she was approached to write the book series and her motivations
April 14, 2011 - Laguna Beach Coastline Pilot - Lisi Harrison discusses writing the books and her youth
April 15, 2011 - BusinessWeek - COO Bryan Stockton talks about the 2011 franchise
May 16, 2011 - ToyNews - partnership with ChiTech.
May 18, 2011 - BusinessWire - partnership with the Kind Campaign
June 14, 2011 - The Street - discussing licensing

June 15, 2012 - The Huffington Post - Interview with Emily-Anne Rigal about the partnership between WeStopHate and Monster High.
June 28, 2012 - Publishers Weekly - Announcement of the Ghoulfriends book series.
October 29, 2012 - Spanglish Baby - Interview with Natalie Villegas about Skelita Calaveras.
November 14, 2012 - Bloomberg L.P. - Financial analysis of the strength of the Monster High brand.

May 1, 2013 - ToyNews - Media analysis of the strength of the Monster High brand.
February 26, 2013 - CPSC recalls - Report on the first recall a Monster High product ever got.
July 17, 2013 - NPR - NPR talks about the (unexpected) success of Monster High.
October 16, 2013 - The Mommy and Gracie Show - NYCC: Interview with Garrett Sander.
November 5, 2013 - Variety - Analysis of Mattel's growth into Hollywood territory.