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October 15, 2010 - BusinessWeek

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October 15 - On the Call: Mattel CEO Bob Eckert

Source

The Associated Press

This year Mattel launched Monster High, a line of dolls and other products based on characters that are the offspring of famous monsters.

CEO Bob Eckert discussed the line during a conference call Friday with investors.

QUESTION: How are the new Monster High line of products selling?

RESPONSE: Monster High sales are off to a strong start across multiple categories, including toys, apparel, accessories and costumes. Both the Justice and Party City retail chains report strong sell-through of Monster High merchandise, and Party City reports that Monster High costumes are in its top 10 for kids' costumes. The Monster High hardcover tween chapter book written by New York Times bestselling (author) Lisi Harrison is now number five on the New York times children's bestseller list. And that's only after one month of being on the shelves. And on Halloween, Nickelodeon will be airing a special 22-minute episode of Monster High, featuring the music of American Idol contestant Allison Iraheta.

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