On May 17, 2011, Monster High posted a video about their partnership with the Kind Campaign, a project that spoke in schools about the damage caused by "girl on girl crime" like bullying and trash-talking. Visit the Kind Campaign online
"The mission of the Kind Campaign is to create an awareness and to start a dialogue about the very serious effects of girl against girl crime. Kind Campaign and Monster High have partnered to spread the message that it's cool to be kind. They both embrace and celebrate our differences, it's a perfect fit because we're basically telling the same story."
-Lauren Parsekian, President/Co-Founder, Kind Campaign
Fall 2011 Monster High and Kind Campaign will team up to launch special programs and content for teen and tween girls spreading the message that it is cool to be kind. One of these planned programs will leverage the popularity of the Monster High animated webisode series to launch content that incorporates the Kind message. Making a special appearance in the halls of Monster High, Kind Campaign founders Lauren Parsekian and Molly Thompson will be transformed into monsterfied characters and teach the students at Monster High the importance of being kind – because that, at the end of the day is how we are going to create change. Additional activities will be announced.