The I Heart Fashion line consists of nine dolls that are each packed with three outfits, three pairs of shoes, and several kinds of accessories. The assortment originally contained only Frankie Stein and Abbey Bominable, both released in 2012, but the line continued into 2013 with Clawdeen Wolf and Scarah Screams and 2014 with the single wave release of Wydowna Spider and the double wave releases of Cleo de Nile and Venus McFlytrap. In 2015, Iris Clops was released as a stand-alone release. The final release, Djinni "Whisp" Grant, came out Late July, 2016. The full series is exclusive to Toys "R" Us.
The name I Heart Fashion is printed on the boxes.
I Heart Fashion is a fashion-focused series that contains both dolls and multiple outfits. There is no other series like it, though the 'doll + fashion pack'-aspect can be found in the 'Killer Style' lines and the multiple outfits'-aspect is also incorporated in the 'My Wardrobe and I' assortment.
All of the I Heart Fashion accessories are recolored and reused from previous or coincidental releases.
The Dolls each come with a note printed on the back about their taste in fashion and their favorite store to shop.
I Heart Fashion has not been featured in any fiction. However, Iris Clops, Scarah Screams, and Cleo De Nile are all featured in some of their I Heart Fashion fashions in the comic book I Only Have Eye for You.
- Frankie Stein's stockphotography lacks one set of earrings sold with the set and the shoes displayed as blue with silver heels are actually produced as full-silver.
- Abbey Bominable's stockphotography's copper shoes are white and its blue shoes black in the set as sold in stores.
- Venus McFlytrap and Cleo de Nile showed up in Latin America in Mid February, 2014 and then gradually reached the rest of the world while the USA had to wait until Early October for these dolls to be released.
- As of 2016, This is the second longest running doll lines of Monster High next to the Signature series.
- Whisp is the final doll of the Original Franchise.
|Frankie Stein||Abbey Bominable||Scarah Screams||Clawdeen Wolf|
|Wydowna Spider||Venus McFlytrap||Cleo de Nile||Iris Clops|