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Crest
Crest

 Main - Rereleases - 2010 - 2011 - 2012 - 2013 - 2014 - 2015 - 2016 - 2017 

Doll stockphotography - Campus Stroll Operetta I

In 2012, Mattel made the marketing of the Monster High assortments a tad more professional in that the four big lines of 2012 all were attached to a well-hyped TV special. The 2011-introduced system of producing USAmerican store-exclusive dolls continued and even expanded, adding Costco, JCPenney, Kmart, and Kohl's to the list. On the downside, 2012 was the last year to contain fashion pack releases. Notably, 2012 saw a boost in new faces compared to what 2011 had added, of which Operetta was marketed most.

In total, 2012 saw releases in twenty different lines, of which fourteen new, for a total of 89 items. There were twelve new characters introduced and twenty store-exclusive items released.

Signature dolls

Campus Stroll

Line Release date(s) Item(s) Note(s)
Logo - Monster High
'Campus Stroll'
('Signature')
Early November
Mid January
Late February
Early March
Nefera de Nile
Operetta
Purrsephone
Meowlody
Clawdeen Wolf
Howleen Wolf
Purrsephone and Meowlody were only available in a 2-pack exclusive to Toys"R"Us.
Clawdeen and Howleen were only available in a 2-pack exclusive to Target.

Between Classes

Line Release date(s) Item(s) Note(s)
Logo - Monster High
'Between Classes'
('Signature')
Late March
Early July
Jackson Jekyll
Rochelle Goyle
Robecca Steam
Venus McFlytrap
None

Self-standing Signature dolls

Line Release date(s) Item(s) Note(s)
Logo - Monster High
Self-standing Signature dolls
('Signature')
Mid June >> C.A. Cupid Cupid was re-released with minimal changes from Sweet 1600 from 2011.

Picture Day

Line Release date(s) Item(s) Note(s)
Assortment logo - Picture Day
Picture Day
('Signature')
Early November
Mid April
Cleo de Nile
Spectra Vondergeist
Draculaura
Abbey Bominable
None

San Diego Comic-Con International dolls

Line Release date(s) Item(s) Note(s)
Logo - SDCCI
San Diego Comic-Con International dolls
<< July 12-15 >> Scarah Screams
Hoodude Voodoo
Scarah and Hoodude were exclusive to San Diego Comic-Con International.
Scarah and Hoodude were only available in a 2-pack.

Other dolls

Dot Dead Gorgeous

Line Release date(s) Item(s) Note(s)
Assortment logo - Dot Dead Gorgeous
Dot Dead Gorgeous
Mid June
Early August
Lagoona Blue
Operetta
Spectra Vondergeist
Ghoulia Yelps
Abbey Bominable
Draculaura
Ghoulia, Abbey, and Draculaura were only available as a 3-pack exclusive to Walmart.

Ghouls Rule

Line Release date(s) Item(s) Note(s)
Assortment logo - Ghouls Rule
Ghouls Rule
Late June
Mid August
Frankie Stein
Cleo de Nile
Clawdeen Wolf
Draculaura
Abbey Bominable
Abbey was exclusive to Walmart.

I Heart Fashion

Line Release date(s) Item(s) Note(s)
I Heart Fashion Icon
I Heart Fashion
Late June
Late July
Mid August
Early October
Frankie Stein
Abbey Bominable
Both dolls were exclusive to Toys"R"Us.

Scarily Ever After

Line Release date(s) Item(s) Note(s)
Wiki - face unknown
Scarily Ever After
Mid July Frankie Stein (Threadarella)
Draculaura (Snow Bite)
Clawdeen Wolf (Little Dead Riding Wolf)
All three dolls were exclusive to Target.
All doll were re-released in 2015 as a Black Friday exclusive to Walmart.

Scaris: City of Frights

Line Release date(s) Item(s) Note(s)
Assortment logo - Scaris City of Frights
Scaris: City of Frights
Mid November
Late November
Late January
Early March
Rochelle Goyle
Clawdeen Wolf
Jinafire Long
Skelita Calaveras
Frankie Stein
Café cart
None

Ghoul's Alive!

Line Release date(s) Item(s) Note(s)
Assortment logo - Ghoul&#039;s Alive
Ghoul's Alive!
Late November
Late February
2014
Spectra Vondergeist
Clawdeen Wolf
Frankie Stein
None

Budget Dolls

Dance Class

Line Release date(s) Item(s) Note(s)
Assortment logo - Dance Class
Dance Class
Late October
Late July
Howleen Wolf
Robecca Steam
Operetta
Lagoona Blue
Robecca, Operetta, and Lagoona were re-released in 2013 as part of a 5-pack.

Killer Style II

Line Release date(s) Item(s) Note(s)
Wiki - face unknown
'Killer Style II'
Early August Clawdeen Wolf
Operetta
Both dolls were exclusive to Kohl's.

Skull Shores

Line Release date(s) Item(s) Note(s)
SkullShoresLogo
Skull Shores
Late October
Mid January
Mid March
Mid July
Draculaura
Frankie Stein (greyscale)
Frankie is a Friday the 13th doll.
Ghoulia was re-released from 2011.
Draculaura had two releases in 2012: one as a single doll and one as part of a 5-pack.
Ghoulia, Cleo, Clawdeen, Frankie (color), and Draculaura were available only as a 5-pack.

Scaris: City of Frights

Line Release date(s) Item(s) Note(s)
Assortment logo - Scaris City of Frights
Scaris: City of Frights
Mid November
Late November
Late January
Early March
Deuce Gorgon
Abbey Bombinable
Draculaura
Ghoulia Yelps
None

Skultimate Roller Maze

Line Release date(s) Item(s) Note(s)
Assortment logo - Skultimate Roller Maze
Skultimate Roller Maze
Early June
Early July
Late December
Frankie Stein
Ghoulia Yelps
Lagoona Blue
Operetta
Abbey Bominable
Clawdeen Wolf.
Ghoulia and Abbey had two releases in 2012: one as a single doll and one as part of a 2-pack.
Ghoulia and Abbey were only available as a 2-pack exclusive to Kmart.

Dead Tired

Line Release date(s) Item(s) Note(s)
Dead Tired Icon
Dead Tired
Early June
Mid June
Early September
Clawdeen Wolf
Abbey Bominable
Draculaura
None

Fashion Packs

My Wardrobe and I

Line Release date(s) Item(s) Note(s)
Wiki - face unknown
'My Wardrobe and I'
Mid December Frankie Stein
Ghoulia Yelps
Robecca Steam
Operetta
None

To Howl For

Line Release date(s) Item(s) Note(s)
Wiki - face unknown
'To Howl For'
Mid December Lagoona Blue
Draculaura
Spectra Vondergeist
Abbey Bominable
None

Maul Session

Line Release date(s) Item(s) Note(s)
Wiki - face unknown
'Maul Session'
Early January
Late April
Spectra Vondergeist
Cleo de Nile
Toralei Stripe
Frankie Stein
Abbey Bominable
Operetta
Clawdeen Wolf
Lagoona Blue
None

Multi Packs

Skull Shores

Line Release date(s) Item(s) Note(s)
SkullShoresLogo
Skull Shores
Late October
Mid January
Mid March
Mid July
Frankie Stein (color)
Cleo de Nile
Clawdeen Wolf
Ghoulia Yelps
Draculaura
Frankie is a Friday the 13th doll.
Ghoulia was re-released from 2011.
Draculaura had two releases in 2012: one as a single doll and one as part of a 5-pack.
Ghoulia, Cleo, Clawdeen, Frankie (color), and Draculaura were available only as a 5-pack.

Playsets

Powder Room

The Powder Room for Draculaura is an assortment-less playset that was released twice in 2012: in Late April and in Late June. The Late April version comes without a doll and the Late June version, which is exclusive to Toys"R"Us, comes with a doll.

Scooter

The Scooter for Ghoulia Yelps is an assortment-less playset that was released twice in 2012: in Late April and in Late June. The Late April version comes without a doll and the Late June version, which is exclusive to Toys"R"Us, comes with a doll.

Coffin Bean

The Coffin Bean featuring Clawdeen Wolf and Draculaura is an assortment-less playset that was released twice in 2012: in Late April and in Late September. The Late April version comes with one doll and the Late September version, which is exclusive to Costco, comes with two dolls.

High School

The High School is an assortment-less playset that was released in Mid June. It comes without dolls.

Roadster

The Roadster for Draculaura is an assortment-less playset that was released in Mid September. It comes with a doll and is exclusive to JCPenney.

Vanity

The Vanity for Frankie Stein is an assortment-less playset that was released in Early November. It comes without a doll, but the doll suggested on the box was released in the 2010 line-up of the 'Basic' series.

Bed

The Bed for Abbey Bominable is an assortment-less playset that was released in Early November. It comes without a doll, but the doll suggested on the box was released in the 2012 line-up of the Dead Tired series.

Convertible

The Convertible is a Scaris: City of Frights playset that was released in Late November. It comes without dolls, but the ones suggested on the box were released in the 2012 line-up of the Scaris: City of Frights series.

Café cart

The Café cart is a Scaris: City of Frights playset that was released in Late November. It comes without dolls, but the ones suggested on the box were released in the 2012 line-up of the Scaris: City of Frights series.

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