Dawn of the Dance is the second series released in the Monster High doll line. As the name suggests, it features the ghouls attending a dance party. The first three released were Frankie Stein, Clawdeen Wolf and Cleo de Nile in September 2010.
In July 2011, Dawn of the Dance versions of Lagoona Blue, Ghoulia Yelps, and Deuce Gorgon were released individually along with a re-release of Cleo, while Draculaura was sold in a Walmart-exclusive 3-pack with Frankie and Clawdeen.
The dolls come with an iCoffin and an accessory (except for the 3-pack, which the three come with one or the other), a life-sized invitation to the party, and photos with notes on the back.
The website game Dawn of the Dance was made to promote the titular dolls. As for the webisodes, the TV special "New Ghoul @ School" features the characters in their Dawn of the Dance outfits during the final scene. The Volume 3 webisode "Fashion Emergency" also features a number of Dawn of the Dance outfits, being specifically made to promote the Walmart 3-pack.
- The individually sold Dawn of the Dance dolls come with an iCoffin and another item to be held. The 3-pack came with one item per character: Clawdeen only came with her iCoffin and Frankie and Draculaura came with their purses.